Blended Learning Non-Profit

Stakeholder Engagement for Non-Profit Leaders

Collaborative design and platform delivery for multinational affiliate cohorts.

Context & Challenge

The goal was to improve collaboration and networking among international We, the World-Botswana affiliates by providing a shared stakeholder engagement framework.

Key Constraints:
  • Variable Experience: Diverse prior planning and leadership backgrounds.
  • Cultural Expectations: Differing regional norms in stakeholder relations.
  • Technical Environment: Low-end mobile devices and unstable local bandwidth.

The Solution

A three-part partially-blended learning experience designed to build immediate empathy-mapping skills and strategic approach planning.

Key Components:
  • eLearning Simulations: Hands-on Storyline scenarios for data gathering and mapping, analyzing stakeholder needs, and planning engagement strategies.
  • Online Support: Post-eLearning module forum post assignments and online coaching support provide connective learning opportunities and accountability.

Expected Impact

Fosters long-term behavioral change in stakeholder planning, tracked across three post-training intervals.

Key Metrics:
  • Actionable Tool: Leaders exit with a completed, ready-to-use Empathy Map.
  • Behavioral Surveys: Evaluates planning confidence and map adoption at 1, 3, and 6 months.
My Role
Instructional Designer, Project Coordinator
Tools Used
Articulate Storyline GenAI for images Photoshop Illustrator Miro
Core Skills
Triggers/Variables JavaScript for Logic Routing Branching Logic Mobile Optimization Accessibility (WCAG)

Course Deliverables & Previews

Explore the training deliverables, from interactive module playthroughs to the practical job aid.

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eLearning Prototype

1.5-Week Rapid Prototype

Developed to test mobile performance, drag-and-drop mechanics, text inputs, and visual design layout benchmarks with key stakeholders.

Launch Browsable
Interactive Articulate Storyline

Active eLearning Simulation

An active simulation built in Articulate Storyline teaching leaders to construct empathy maps and gather stakeholder data.

Launch Browsable Launch Full
Reference Job Aid

Job Aid & Reference Guide

An empathy map template for learners to use for their own projects, including the final project for module 1.

Open Job Aid (Google Docs)

Strategic Blueprint & Planning Artifacts

Upstream audience scoping, core alignment matrices, and structural design scoping.

Upstream Scoping & Rigor

  • • Target Audience Profiling: Rigorous scoping of international non-profit leaders with highly diverse leadership backgrounds, variable technical experience, and English as a second language.
  • • Bandwidth & Device Constraints: Designing specifically for low-end mobile devices and unstable, high-latency 3G cellular connections in rural and remote regions.
  • • Structural Learning Matrix: Complete terminal learning objectives mapped directly to active, scenario-based decisions and visual feedback indicators rather than simple multiple-choice quizzes.
  • • eLearning Modality Choice: eLearning chosen for its accessibility and scalability for reaching a geographically dispersed audience with varying needs and preferences. Community building activities supplement the eLearning for peer-to-peer knowledge sharing and feedback on real-world application assignments for each eLearning module. Storyline and Rise both considered, with Storyline chosen for its ability to provide interactive simulation learning opportunities.
Instructional Design Document Curriculum Blueprint & Objectives Mapping

Curriculum Blueprint

Reviews the strategic scoping, learner analysis, objective mapping, and programmatic evaluation methods.

Open Blueprint (Google Docs)

Artifacts in this study: • Curriculum Blueprint

Design Strategy & Rationale

I chose the Empathy Map as the core planning asset because of its intuitive, universal utility. Unlike traditional project management stakeholder matrices that focus on responsibility matrices, the empathy map naturally translates across cultural boundaries by asking intuitive relationship questions: "What does this stakeholder say, do, think, and feel?" This centers the leader's attention on human relationships and community buy-in, ensuring immediate real-world application and allowing them to apply the map to their own cultural norms.

I chose a slightly gamified approach to the empathy map activity so that it could apply to a wide range of learner types, while still allowing them to advance through the activity at their own pace and experience level. The empathy map modules focus on guiding learners through common types of information associated with the map quadrants while reducing feedback scaffolding as expertise builds.

Each eLearning module is followed by real-world application, which is then shared with peers to encourage conversation and feedback. Facilitators are also provided with guide notes to help lead group discussion and forum-based application, encouraging higher-order cognitive learning.

Storyboard & Script Extracts

Review how objectives and variables translate directly into screen visual designs, narrative scripts, and logic rules.

1. Scenario Introduction & Hook

Activates intrinsic motivation by presenting a realistic project breakdown caused by a lack of stakeholder engagement.


The learner is then tasked with leading their own 'project' and not repeating the same mistakes.


A mission-oriented theme gives the learner room to make mistakes while building up expertise.

2. Interactive Sorting Mechanics

Focuses on interactive experiential learning over passive demonstrations. Scaffolding is continually reduced as the learner progresses through four maps. Practice maps include a mix of guided practice and independent practice combined with summaries and examples of applied usage to encourage and support knowledge transfer.

3. Branching Decision Nodes

Learner choice branching: Learners choose the empathy map example order, progressing through four complete maps.


Maps 3 and 4, the assessment maps, track learner error biases which then impact the specific feedback and remediation delivered at the end of the course.


View flowcharts as a presentation or interactively

4. Accessibility & WCAG Layers

Overview of design and accessibility decisions that apply to the overall course design.


Please note: While the primary screen design adheres to WCAG 2.1 Level AA, some external embedded applications may have limited accessibility for non-mobile devices.

View Detailed Storyboard Extract (Google Docs)

Reflection & Iteration

A retrospective on program success, structural boundaries, and future improvement vectors.

Key Successes & Efficacy

  • • Active Relationship Building: The blended format successfully fostered peer networking and cross-cultural trust among international leaders, mapping directly to We, the World's organizational focus.
  • • Interactive Visual Scaffolding: Mobile-optimized drag-and-drop interactions lowered the cognitive barrier to entry, allowing less experienced leaders to practice mapping stakeholder profiles confidently.
  • • Tailored Consequence Feedback: Programmed Storyline variables and custom feedback panels delivered realistic learning consequences, translating conceptual terms into practical stakeholder skills.

Lessons Learned & Iterations

  • • Capturing Granular Performance: Future eLearning versions should capture more detailed user selections to provide more granular, multi-stage tutoring feedback.
  • • Expanding Scenario Nuance: Integrating more diverse, complex stakeholder archetypes into the simulation would better prepare leaders for real-world project friction.
  • • Surveys & Long-term Metrics: Implementing post-training evaluation loops at 1, 3, and 6 months is critical to measure actual community mapping adoption and stakeholder engagement success.
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